Planners | Motive
Brief
For this team project, we were asked to invent a business from scratch and create a brand identity for it. We chose to do a custom planner called Motive. Its main goal is to motivate people to be more organized and live a better life. We chose pastel colours as they are more relaxing. The signature orange is actually a motivational colour. You will see it appear on the logo and most designs to keep its purpose.